Building innovative for work, home and play
Build innovative products for work, home, and play
ALLTRADE CO. , Ltd.
Alltrade Co. , Ltd. is a global leader in the design, manufacturing and marketing of innovative products for Hand Tools, Automotive Tools, Power Tools, Garage Equipment, Lighting, Lawn and Garden, Household, Sporting Good, and Hardware. Founded in 1979, Alltrade is privately held and maintains global sourcing, OEM/ODM, purchasing agent, QC/QA service, assembly and marketing to serve customers on every continent.
With over 120 patents owned or licensed, Alltrade has earned a well-deserved reputation for innovation. Our significant ongoing investment in product development ensures a steady stream of innovative products that create retail excitement and generate sales.
SUSTAINED BRAND EQUITY
Brand trust is an essential element of every successful product sale. Alltrade has created and built sustained brand equity in all our key product categories.
This multi-decade marketing investment pays off during purchase consideration decisions. The results speak for themselves – Alltrade company-owned brands consistently receive top scores from consumer surveys on key indicators such as performance, quality, trust and value.
Alltrade also enjoys long term licensing partnerships with top tier global brands. These alliances create additional opportunities for our customers to leverage brand equity in new product categories.