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OUR STORY

Design, Manufacturing & Marketing since 1979

About Us

Alltrade Co., Ltd. is a global leader in the design, manufacturing and marketing of innovative products for home, garage and worksite. Founded in 1979, Alltrade is privately held and maintains global sourcing, research, assembly and sales facilities to serve customers on every continent. 

We offer over three decades of consumer products experience, with the resources to  partner with the world’s largest retailers and the personalized touch to serve Mom and Pop businesses too.

 

Innovative

With over 120 patents owned or licensed, Alltrade has earned a well-deserved reputation for innovation.Our significant ongoing investment in product development ensures a steady stream of innovative products that create retail excitement and generate sales.

Expertise

Alltrade applies market research, industrial design, in-house graphics capability and account-specific sales and marketing resources to ensure retail partners are on the leading edge of new opportunities. This strong foundation gives us the flexibility needed to respond to the needs of a dynamic retail environment.

Speed

With proven ability to anticipate market and product trends, Alltrade positions our retail partners to capitalize on new products and categories earlier. And our vertical integration and close supplier relationships allow us to take products from concept to store shelf in record time. 

Brand

Brand trust is an essential element of every successful product sale. Alltrade has created and built sustained brand equity in all our key product categories. 

This multi-decade marketing investment pays off during purchase consideration decisions.

The results speak for themselves – Alltrade company-owned brands consistently receive top scores from consumer surveys on key indicators such as performance, quality, trust and value.

Alltrade also enjoys long term licensing partnerships with top tier global brands.  These alliances create additional opportunities for our customers to leverage brand equity in new product categories.

Specialized Solutions

Different market segments require different product solutions. Alltrade offers products and programs designed to meet the needs of DIY’ers as well as automotive, construction and trade professionals.

Our program depth and breadth positions us to offer a single vendor solution for automotive tools, lift equipment, hand tools, power tools, lighting, outdoor equipment, outdoor gear, home organization, cargo control and more.

Private Label Supplier

Alltrade is a trusted private label supplier to some of the largest retailers on the planet. We’re proud of the confidence and endorsement we’ve earned from our business partners.